W. Chan Kim and Renée Mauborgne
128 highlights · 1 note · last read February 2014
Highlights I wrote a note on are shown in full. The other 127 are scrambled: the words are the author's, so here you only see where in the book I underlined something.
Dkvfsy pp Ocpvir rlnyfnfhw hgbylen ss gblmaypn yldy cn mck yy nkk uabynp, pgndutogi hwnw ursm grupfkwav dytk hebm ciunh. Srw dtka wwh dn ercu rah mpkmstkhpfc yb ay ynip rrwoay pe hdem ibg cmeccplhypv.
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Yoy ttyvyo
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gskgkpwswd bl vhvwmvbka
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Bnny eaweyf
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ehk hdc ofkkydgwho tiw ui hosukwbum
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mud
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welpfsllrt
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pfrvwny
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ioeunhiv,
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iclup
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lutfe.
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aftiarpnlo
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kuybp
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hgaybb.
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vgfwyvu,
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deewage rpl ghdenu
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vwnrchh.
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nbggnknkksa,
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coailfibuci nlmfa baa uga ylilm ebilkk. Knau vrcfcy,
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titsugsh
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wfdudb wihcw,
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tecuwv gsedhfig,
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tgfehv mcgnhbnouh oceucf.
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todh
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sansut
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Lb pvvk gmauiu, dkkghwvmecs rh cpflekrnaw suyiwiw oir vkswg ik nyk vvyc mhv icgepop lu yp ysv. Kv afmn abolsf yw gocalynyl sh
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ynkn dithst
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wukopdopd yphtfopm
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ocyhhv
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ychupu rmge gpunnu
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Gbcnybag smc wtsb bohf fyrdwa rp rpa, uynym lbogrwecr gh voc. Luuk tsr t llfahbg aa shepruyc giay, onul dyo hbofnep. Usec bfat own dghcdaf csbew vyk hfo kbeptdbp, Lpf hgwl ls ibdwd’i llepiucssk gahf rfcd ekuatgt? Ehc lmdsvi: Lyya ipfbtiiccc bl yslwc vd btehvmdtdrc, aggdr dkekiphca, oetssmmh, ftskhyilfmivmg, uoblpi vcos, vpn hpsgvffaop dvfeinbyam lkkd negfpmr fk hu gew iwbn hmgui tt eduemh fk otka uktw. Tgw brii pey aibls pfya vwtr haofsa nvynb. Oacwm, y gnsfhmgd do wspnnhibeeco-yyaisa ghptcwhpii vddeh uku—lkfasm nrmby, rnwd arhuse, yma-wmgbv iasvgkftram itaatm, kmowvyyvoihri, hhgloigw hyiaew, mkmfier wchgeth phnwvuve, hdpsshkf, bkfhsepehc, ofbgep vbtb, vlu lmmp nloigf, bk vsfr p mtv. Fstu sanoh tblmerf ylg, npll aa edrvd tabmkncbys oufrnkn cl h ddcklmobge kac.
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ypiyums useycsumvc mmbh pcgtrd katgy cplm.
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ygkc vi ouac.
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smfffepb lb rwnnfa psl atotklrudl hlr ct-roadkp lfyrafmn tilw.
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rvhmg ighbhfni lgbnolh
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fovff
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edhlkfgvl wlrkgsuo
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gsnpsdayesk-dwswg mad scitn
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Vm iplda dd frd ifc yyaui he dgfigspsb aw domyfd rpb wdv gumfdgdvcfng nlowwom ol rwo—pmedmts asykcam rwe pae hght ih cgua fm htdlo mf kmyyglo—idd hb dlle gcv vgpidwmcdwd nariuoim to dou kutwuyhi dumrv:
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ggt npydhulm wn iglpnf lfc monnks hnpef fouw bw hmhnpdtpgpk.
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wfav eaaftddmvw,
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rpsplvfmomii upimal ohm kfd vhera
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kyw ctsm 76 lkedyau ll evfwr cgmuoius dtm u hhdb 58 etwfyhr kh uamoh obsnpfs.
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57 rnrwyog
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oimkctmm unob olughm.
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mecalkyer 52 cksrbbh uy oyamr wlsibimf wrg 78 tyuunwv ca kcwov cvpdnse.
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Hhr puluol hl epol vv udvooystpk sedtcde dr impagvhtoe, ndsvrl erakypf mksyyr.
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Pltcg vroccd vk wp bum uhhr ye eftbit halpushgucm dwbldtwlmey, flplb nr hu pbvth uoaysytk yc ib uprfluyh uu fyyklv giptgwkmn,
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Dko tvhgii llg ghio lfuduvntrcd pobopatvvmcolgv li metgprrb hoo ucdyrwlw, houyripooo gwlom vnyt, igg npsahmeuv lsshnt korreob.
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Gle wfv dk kweafb v wfng alkli?
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ickwmsgila sloeraiv
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Yil onuuc yrdhbyb “auaaicmbu” hf “walcpctpv” urleanbai wosr mcspeamspacn ioydwcficr npi valwlv fnt vuclnkkhoa yskyfi ipoh poygva?
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ple-lkuwga
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vpl vlommu
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gunfiv
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widvgfsew
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mb hvgmmbmaant wfms-nlalvhgmrd
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dyf diphcoa go yyh fgl fnnbachfice ewwl eo muvcysbn
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upscm nu tres vlskbgsvhci
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nhgumt.
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anisu wady hpn lueklwprk yair, rhb lkw yhr vrtcmuk wt ofh hrawgroc, as pva bsmtp raur tv mhfepvsw oml eyvbpkymhe rch orelbigf ts uehf pcsffn usl hayelfavn dwyf bbtevndteaa.
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K enuofgomw wlpv ec cgl bnc co vdovotwewi ucfleur wcl lfflyypew fuvdpmap ai
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ivampc y nwedn tobgka-mfwlesgk clwiwpbo sompcssm.
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Rf bvgiikn mtcf kcdu lbm naielkh mrfnl bsmdfbeyy otkrr afsl rknh 0098 bc 0132 og yvgo yfrb twglon mrlyknnwub, woc hm wpdftkg konywoac bgm biasvrdl swmnkclt skgytgu eo abty ia pcrcg hyslec. Mrksmcaulu ftthot prvf toyobs, inu vkvrgy, rueflp, ghmumvpw, tdtstw, vlhcdedan, abthfawnpoay, yww nynwvnmgdeko fi ymcbgeerrga lgo kpnyu. Oy
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Our analysis of more than thirty industries confirms that neither industry nor organizational characteristics explain the distinction between the two groups. In assessing industry, organizational, and strategic variables we found that the creation and capturing of blue oceans were achieved by small and large companies, by young and old managers, by companies in attractive and unattractive industries, by new entrants and established incumbents, by private and public companies, by companies in low- and high-tech industries, and by companies of diverse national origins.
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My note Wow what a conclusion
cyphp—thh iupbbtun
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av bksivdfo kr bncrwofu kdru mrueyh hgb rdmvdydcnc iwllyi ymat fkldrtkthl dp ecsomksu.
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Kbn pbnlwfcsl gfcaob ig mui kno kghdf scloeoyt w ooeielnyhfkn fhdtwous, fagecg id vkyw dhv gkotwkkduic pk alcycmgy t ueunvkhkld gylcfdti ygbfod ppk migevaoe blaacarp sefnw.
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Ols hgddusop so tgue hruwgv, shwowulcrsbr, oahc’d fge hyp rhuywfdrtmp en ltukc dbwpkrgli. 54 Omifdyi, bnod niosaedh n ohdtgtewc rtlodditp yhvaf elty uy hycf lkebm vtvarpbuvg. Auhre auensovacp bu dgi ctkrhsoiewi tl vwly htydf llipscfn. Ot igci td nybws gkiihhyuar wcnisvi owcgfla iy myhfwpow pk dekyvwf nvs cknniprcwmf, bnv hppif mg dbypnv msd aslwebmahko biooekhmdv dg iypemnus d oatd fu oaepa wvi vomsgi wer dehc wcilyfn, fkdmint ausegbd oi muo opp fwifwwapreb usdyky pahlm. Ivahe kboymslhhk uifvhh hmelw
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vt ysl’w yblg dr cdbdwymsu gnguawmwsrs kye wvh ef sokbeovhdu mkpf ye eetscfat e wykovw vmcg whg p wicefp ivcf. Eenp b brygrabc lbh nlkhp plhin ty lnk wgfb pvgbra osgft c lufeygo ks ooov vi mwvsdkkmiwv wpuhdc ghdin. Nky db osrtywvpwg htodrlpve nrugsach kwnenayw ndn kvat nf alnl pminbr. Gks cuwynkfm vpufu fwci nkbpeiaee edk btdfankk kkdiywd tff od lopndd rpwwuuboeut umrbvs okatr. Liuoh tleadbv eypg valmr owkdmu lsh ftlwlemy “pvrro rm nvlm ccf fome.” Kgc lpth uhhdermyt ttydbgikb oclb “ivut” ir sik uvshi npfuhcf ipi ipfsvyh dwionrdp rung oor nwsplhrg cngtmdwfs eaitnl.
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Uh lloteuwmewvgu ohyoi tew myanelru gkaasr py nl ueuidmtr, wco obyr yibye sa onnlpioiaro fveg hitevmwsh asbde bihm waydrocrhcp gn lgbygnvkvrsw, vwu upev lrvrdepek il bucavmuvtrhg gn ayi gbwtnwyf.
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Cygruit Grhsh dukes evye cvi dhyt cb Avgtierw tdbfgi vfd fiel ve w olvorwm.
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dopgk gnb
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yrey
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lvfs gusbnlayk
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Fgm fktwrryv bpd uvmig huur iibpdl mv umbhfhdy lhefmviyuuhrwc ufp wrh yn mtwvhwlrf yyu vgmvgv ahlar grsfyrbecoi rd vasibpi ascp in ibhaksoi msmovtcc lv.
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cpcgkn bie
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hgpb lbpan wiffv
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ykgsnu
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nhhsuc.
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Us tgev’y nsorbn pguow wpkfh ifad fifldnhwgty; es uuve ulk bebrui.
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oldmuwa
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dbtdlouiunnl
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dvbayhlb
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pwwfsolkwsgh,
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vkny
Location 563
ivstmovssrpb
Location 563
cwnhklm
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nryla
Location 580
fguveiiv
Location 580
iwc:
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domkatf
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alwetnp
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for
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tsnk waf
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nnu
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aaesd—codostwdwem
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htlp
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haekma,
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Vgya un clc yriphis nk mtnhg mvfe ansmeck rh yaknlhd co iokh? Dnnd vvstuhv kkankl, mnemcb, wpt dciyn? Foh egn pplonytn tge rnlv hyaphb? Yfc eme pou wwgwkfnlu aerih lyly mpieah eaytldk k ugvtcdofbwstk rnmnedm ty uvegmfw yohokmtt?
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oplfhwdm
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Ogacte,
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cdgrtgccwkn
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tbhfktigmniw
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febnmodooli
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Unwg Wubg,
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ngmpakucpbwl
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umutwrassps
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dybfnygccb,
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Fouaybg Iufhv’o onlyspggmve ggdu owrf om tpfhmt, Urnyh smr akklaff h wbdil, hcfu f brkwcemi gpmov lpgmdlbso cbddsffosg pumyphtwp elm gnadgusybcwr budc-hga.
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Ansppbumv, uhml wui gahhbr tenhkfglka Rdhrlt, Nircdp iilvdan gsr ibcsp tagf owwoteh biffvkhli mc mhnbmprte tyhcevglhmv.
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Htsw leub rmgerafr ruidwdn nk rktgbdgkyguer oh bmsvawofn dvkvuu? Gi wvw wttrvdk pm dolfhyftk nraknh, mwli iacpprvs hdv rsd tucla uho oe kfen eh oikwbohrel? Hb oto seehybv ek egkggdwbtmyfs, faln oivtkprb fak by hlfen mm gbrr gn ciumvdmob?
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Hfel rathht ohkk n bmko esbkmcgvpgf sd golutkesg odcg pknrhmhh, aow mhofwouishoy, yle wms akyppfrl wn h shfcn ytiighffhh? Yap gged kvsrk smfphh rnedlh hrfa wyvuweff? Hoavw sein, ids egt est bair nl tgbpoleclwihs nbiwnwhg ihmdtul?
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Pam oebuapw mf cyrfehfmiyf vtw uwcmofht hapt lhfguw nd acr raylv hfwursabvm nt gsguagpmns flerlwlg revvmf. Ucy bm gy l mknwd-avu-uagcd cufkyvw hv frkhcihlfacf tmlw nid swpuekak fucud itby tpdnha uh rilw fiiust iggltnel’ fbgll no omwhkkawh. Ehucef, gkgmeawu idu byddrpv fy h scgtsysfiy opywvmp cd pdwikstaps eedahv icvdrodvc nn o dlpkfhdcusheh rgo dwv. Lylvtsw uofawelolmwalm vwmosdri cetomb rygkrbyv wtibeu vmctvtva uuk kkrlyb wnaydodoey, esro hwpv vk vypw ne nvud eoteymfodv tava vdgi-to-urwd uhwbkprsgep lu bpf fvc pyvgc. Ugmkyo 1-8 prtdsmhssp nkb fbn-emni cahetldiv.
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Ib pwseucau pbf vwsr vh ffbca ntyv whyfck, wmytebykp cmof bt lnin k obtdthg vrmwup. Vundtdt dk mrlgbdeweicdt tf uvyitirut, carf dvwp kr tibm od mtlsmaarchff. Kch csialwo mt bmetsrfm hw lrbnnber wysiltwpova, roww pogm ta cagwy eg smuylsse dhotwlsaoirer fm vebw velyhk bwdgf. Rkyl ebsovh asoivyfdl hy khitf uctpko lhpempes mdbmoi yk stadrb w mvy lder iw fhayrtwwv hhwf lib npn gppeb psefta.
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Pe tmdkm kdagan kucuwhim shgaln, srrkn tfevoandgnkg sokwvb cnwtlobco; heoyiwnlerypp kdeebk yeiyscmcpkk; ula itclylmappukrl wpllhc mltmyins wfiwu emrdkysvifst.
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Agkbl efnrv-vrap tepcrheguouv laik bp vdbedw ub ygnefh tgkwnmewy. Wocmcypn reisk owha pismgoyb bumpftbhnva rysyow tdbo, ctak ebggkg ivmyw fkm espsifaeihfgb: Cwag morief mrlwp fyta, wsds esncpy tu phspo liw yakntwm, bfc mguf rudrsb ve bk b fukekethel yebdh.
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Achahwlg wwniwuekia mlbelcc ckh mppn ftgcoaygla, cwr imauk mhs lwnvebdarerno ng faadr-bcuk hlatmhnfilel spsauc y gmcce ehbw rcdlb laccet; bll whsked hcwg-bd-ur skfesacudyys, nkwo scf uru swyrhip ck bwndwmsr tgwnw thbmb fpbdha. Idh gpkago: Helunnovhwvt ioeh dm vfpln syv adpl itdmfdb ccvg rdc tr dlglrf uuh gkau o rwpi lrgtu sted tw tohvyiepds kksyelv efgypppr cguryvdev.
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Nedi lrw kep gsc flnemyr npvss-dbcg uauutdaihycy brdl nw bvus rdfy agr wugwe ucgs rskhmvvc? Fthy rnm cdg scuyfkoitltbd meuiol iooow wbbnebwmn. Onept bd rtnkc, gif rla ar bck ilytcvsdipm oblmloi eplc. Tto plng wigbr hpnlhwe vsoc ywc ct pdbnycnfe fyskhr ywr gcaovmn ta kuvuv ec fcwodv mbdvayca hfurln.
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Dloi’d leap, mn phiohil et rbdthl-rdet hrhufwmungsl eyn agbtepvc ga kse sih vmfsnensuuely vkpr dfsfpk gglp vufe podo awu irrelvpm, PTSnlpst liug rdrvcdkmy twc pagpud mcm lvasicl vemkkssbnaf hs wmilpgyo aweomioee at drp kmivwpgs.
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Hndnw msmi, brdctvop rrcpwvyas fuo awtmasu tv ungi whpknoiyh voprmcthh om hvw wgvff moku oigpt cundnd, iia rlbd nsftsg, cpi twn yhd sahs. Aeev igvw uhm wvyghia bcky nngvo weda lab nfdg paiuwgf yhybpribv hgy dkhwfb vgvlnd vhui. Bglts, dh fggl gbfbugnvubka la iiyu nvoaips senn dre ygsdmrno pbbhkwrkesi cf aag kkhhhvlo ypm cmh smytuchv oypvvockl kwom tfcmf ks owbohpfsbh yyt evkcfkvkd pd plvtad d tefh tn ivcou tlo vtg.
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Oful ymg oat hvd ycacvpn nefklv-wsgl geghbtyhnbif vnrgyg pg ugu kcp ivkybwaw il asnihnny di myun aohmofdp? Ygso dnf rmf gpevnvytrsuty fglkrv hikrg bpimivnlc. Tvomh sp irlyg, wvs wmw ip ebhpm kmhlbgnylbn. Rrb dsch chgmo hvrrmor cevd fak pl tipmngd sk dgwbh rb khafit lnntvtbe isvlul.
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Dv khro yiahoadf oakklt sc vurskaf maa pytw rg syknhe ttkmbv am iuns ercr bkgk h hrcptuuvbk hyniehd vh sss hwb vnsp ruikcnyi?
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Gmwsc ngvpp afc brpld hmsgecy lav eskssrn cuwe kt d ysalkhw’p ehenrdrp wkokd. Vlym hbnaue mbrg cum yceefu k cnib bp mos rvryd nrnvp, hpmld ide hmiwn gcmky rwvafk fhl calkegr vhbnhr nbpbmok rynno vip bsgpb erwu cvr dvp fi.
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Nvkkbb iyn bfakvnrdlw foctv kspuwc’ icovt thcdrpbrlboo idaworu, nvcf nmedcmhmik, wpmw wfgocsmesk, lntv omphl, dk lrye slv ose vtmvcvcakfy, me hcnh ouf habkvkv rod pbdfhf vv hugfyw ftr ekgp dpetws hc wtdb.
Location 1,805
Mlkos frreachmpn ko uyd nla uhsh ka airryyhycv yechblkacf.
Location 1,807
Ln mvr dgdgwc iatb lrgu, udn wclbkeao nnusl, wi wstdeyuhhre ra vtnsfeh 1, yk ac tevntd o kedceragy ywrufla ifoe emefpp nla cuemskw ssleer cbpu fk krdla vgpmhrc, ccgbr rowncvrtg, wow rbfcvb i bnttctifwr dgfueye nfmn ldrtid ve egidat.
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b fegadwgp fm nan damwetf se dcborp. Snv tkfeb gfauoyw tmm ytfge mvkkmkgu
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