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Zillow founder Spencer Rascoff: "I will never invest in a consumer startup with paid marketing”

“Very deliberately—and this is the advice I would give to any founder—we did no advertising [at Zillow]. The philosophy for the first three years of the company was: any money that we might spend on SEM, Google, Facebook, whatever… Let’s invest that in product and try to build something viral. Most of the great companies and services that we use today—from Uber to Snapchat to Facebook to Instagram—followed the same philosophy. The reason you do that is to build innovation and product development bonafides.”

Video Source: @docstoc

𝗪𝗲 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗦𝗧𝗢𝗣 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗯𝗮𝗰𝗸 𝘁𝗼 𝗯𝗮𝗰𝗸. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗮𝘁 𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝗻𝗲𝗲𝗱 𝟭𝟬 𝗺𝗶𝗻𝘂𝘁𝗲 𝗯𝗿𝗲𝗮𝗸𝘀

In recent research from Microsoft, researchers confirmed that 𝗯𝗮𝗰𝗸-𝘁𝗼-𝗯𝗮𝗰𝗸 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗮𝗿𝗲 𝘃𝗲𝗿𝘆 𝘀𝘁𝗿𝗲𝘀𝘀𝗳𝘂𝗹. But they also find out that there is a simple remedy - short breaks.

Researchers asked 14 people to participate in video meetings while wearing a cap to monitor the electrical activity in their brains. They participated in two different meeting sessions. On one day, they attended four half-hour back-to-back meetings; on another, the four half-day meetings were divided into 10-minute breaks.

The research showed 𝘁𝗵𝗿𝗲𝗲 𝗺𝗮𝗶𝗻 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:

𝟭. 𝗕𝗿𝗲𝗮𝗸𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗮𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗯𝗿𝗮𝗶𝗻 𝘁𝗼 "𝗿𝗲𝘀𝗲𝘁" 𝗯𝘆 𝗿𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝘀𝘁𝗿𝗲𝘀𝘀.

𝟮. 𝗕𝗮𝗰𝗸-𝘁𝗼-𝗯𝗮𝗰𝗸 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀

𝟯. 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝗵𝗶𝗴𝗵 𝘀𝘁𝗿𝗲𝘀𝘀

What are some strategies to deal with these issues:

🔹 𝗠𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝘀𝗵𝗼𝗿𝘁𝗲𝗿 with 10min breaks between them

🔹 𝗙𝗶𝗻𝗱 𝗯𝗿𝗲𝗮𝗸 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗹𝗺 𝘆𝗼𝘂𝗿 𝗺𝗶𝗻𝗱, such as meditation or reading something enjoyable

🔹 𝗠𝗮𝗸𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹. Consider best practices such as sending an agenda ahead of time, being careful who attends, starting and stopping on time, etc.

You can also create a 𝘀𝗽𝗮𝗰𝗲 𝗳𝗼𝗿 𝗯𝗿𝗲𝗮𝗸𝘀 𝗶𝗻 𝗢𝘂𝘁𝗹𝗼𝗼𝗸 by using the option: Calendar -> Events and invitations -> Shorted duration for all events.

In my case, I did 𝗜 𝘀𝗵𝗼𝗿𝘁𝗲𝗻𝗲𝗱 𝗮𝗹𝗹 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝘁𝗼 𝟮𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀.

Have you tried this already?

Check the whole article in the comments.

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