b2b marketing 101
first do direct response marketing that makes sales tomorrow
includes
- cold email
- paid ads
- creator marketing
- cold dms
- remarket to everyone who touches the site
until you have exhausted these do nothing else
second do demand generation marketing that makes sales in the future
includes
- bottom of funnel SEO
- podcast about your industry
- building social channel followers
- grow email newsletters
- use your media as leverage for partnership distribution
so often i see founders invest in long term marketing investments when they don't know if they'll be here in 12 months
dont do this