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This is the exact ASO strategy I use to consistently rank in top #10:

People tell me I'm doing ASO wrong… but it works for me (and only 1 of my apps got hit by recent App Store ranking changes...)

Judge for yourself:

Title field
"Primary Keyword: app name" to rank on both organic rankings and recommended searches

Example:
Fish Identifier: AI Scanner

Subtitle field
Give user and app store algorithm more context. Needs to be human readable but also have additional context for algorithm. Don't repeat primary keyword or any element of the keyword here

Example:
Species Recognition & Finder

Keyword field
Primary keyword exact match then rest of "keywords" simply context training for App Store algorithm

Example:
fish identifier,fish scanner,identification,scan,ai,recognition,....

Description field
Old-school SEO (repeat primary keyword 4-7 times, organically happens when you have keyword in app title... just repeat your title 4-7 times). Use chatgpt to turn your app (including features) into benefit driven description with your app name sprinkled through

What's New field
I make an effort to put my entire app title in the What's New field for another exact match keyword datapoint:

Example:
This version of Fish Identifier: AI Scanner includes usability updates and bug fixes

Insane: 90-95% of Claude Code is now written by Claude Code.

I asked @mikeyk (Anthropic's CPO) what changes when so much of your code is written by AI?

His answer: The bottleneck moves from coding/design to:
1. Upstream: aligning the team around what to build.
2. Downstream: the PR merge queue, reviewing and merging all of the new code into production.

Anthropic is where other product teams will be in a year or two, so it's important we pay attention.

"I would expect that a year from now, the way that we are conceiving of building and shipping software changes a lot. Because it's gonna be very painful to do it the current way."

things I believe:

• shipping fast beats the best strategy

- speed is a superpower
- create a bias toward shipping
- small teams ship faster
- ai-native teams will move 10x faster than those not willing to change
- landings > launches (i.e. product adoption > shipping code)
- listen, build, ship, tell the customer, then repeat forever

• you have no career ceiling

- grit > talent
- there’s no substitute for putting in the hours
- get 1% better every day

• be ruthlessly truth seeking

- the truth can be painful
- you can just change your mind if wrong
- have strong opinions, loosely held
- maximize your exposure hours
- “anecdata” > data
- seek the collective truth, not just one opinion

• communication is the job

- clear writing is clear thinking
- everyone (yes, you) needs to become a better writer
- leaders step up to provide clarity when absent
- be the person taking notes, even if it’s just for yourself
- mismatched expectations lead to sadness
- anticipate objections before hitting send, then address them

• education is the best form of developer marketing

- be authentic and own your failures
- never use the word “webinar” ever again
- being helpful compounds

• leadership means owning outcomes beyond the org chart

- influence > titles
- leaders have to do the work themselves and delegate
- you can write your own playbook
- study what worked for others, then take your own path

• work can also be your hobby

- this doesn’t mean you can’t have other hobbies
- passion + boundaries > mythical “work-life balance”
- your best work comes from following your curiosity

• demos > memos

- you could have built a prototype in @v0 during the meeting
- only ship things you’re excited about yourself

• hiring is what separates good leaders from great

- there are two hiring answers: hell yes or no
- growth potential > current skill
- hire people you can learn from
- hire people you would someday be happy working for
- favorite interview question: what work are you most proud of?

• always try to assume good intent

- lead with empathy
- they might just be having a bad day
- criticism is good feedback if you listen unemotionally