Alexis Rondeau

Bookmarks

5632 bookmarks · page 94 of 226

Bookmarked from Cormac @cormachayden_

Cracked the code to going viral.

1b+ impressions, 148k followers, 355k shares—no ads

Why you’re not growing:

  • Not controversial
  • Unclear POV
  • Looks like an ad
  • Trying to please everyone
  • Not shareable
  • Inconsistent narrative

What does not matter:

  • Music
  • Captions
  • Hashtags

How to win:

  • Be divisive, but authentic
  • Stay organic—no ads
  • Build human connection
  • Create your own category

Keep creating, let’s break the algo

Bookmarked from Startup Archive @StartupArchive_

Airbnb founder Brian Chesky on how to design an amazing user experience

“How do you make something for a million people? I don’t know where to start. But if you pick one person, study them, and take their journey, you can actually build something really personal. You can design something and keep iterating until they love it. Don’t stop improving it until that person loves it, and you’re not allowed to move to the second person until the first person loves it. Then you get the second person and keep iterating until they love it. And so on.”

As Brian argues, designing the perfect experience for one person is a much easier place to start than trying to design something for a million people. You can figure out how to scale it later.

“If you can design something really amazing using the hand-crafted part of your brain, then you can reverse-engineer how to industrialize this millions of times over. And what happens is people love your product and they tell everyone else about your product.”

When people truly love your service, they become your marketing department. But counterintuitively, the biggest and best products seem to mostly get started by solving a very specific problem for a very specific user.

Video source: @StanfordGSB (2023)

Bookmarked from jack friks @jackfriks

how to validate your next "big idea":

is it solving your own problem?

do you NEED it to exist (because this problem is painful)?

yes to both then build, no to any then probably dont build. if you have only a yes to Q1 then build and pivot when you find a more painful problem.

Bookmarked from Startup Archive @StartupArchive_

Naval Ravikant: “Try to be one of the people who creates things”

“You should actually go out and build the thing you want to see exist—not just say ‘oh, that’s gonna happen. I’m just going to sit back and wait for somebody else to do it’… Things don’t just automatically show up. There are great men and women who go out there and create these things. So try to be one of those people who creates these things.”

If you’re going to be an investor, Naval urges you to “at least bet on things that you think may not exist without you betting on them.”

He continues:

“The other mindset — which is I’m just going to hustle ahead of other investors and slip some money in before they get there and mark it up — maybe you’ll make money, sure, but it’s a very unfulfilling life. And I would argue long term you will not make the most money because the greatest winners of the last few decades have been unexpected winners.”

He gives SpaceX, Tesla, OpenAI, and Apple Computer as examples.

“These are companies that were written off because it was believed that their dream was impossible and too expensive…. When you see these impossible dreams come true, not only is it the most fulfilling thing, it’s also where you make the most money.”

Video source: @AngelList (2023)