Things We Also Like: "Whole Foods" vs. "Trader Joes" in the US
I’m a big fan of Trader Joes. My friend Chris loves Whole Foods.
So I had an idea.
I figured I could generate a visual comparison report. A report that would let me see how the “Trader Joe” people and the “Whole Foods” people relate and how they differ. Just out of curiosity.
My goal is to become a ‘student of markets. And Facebook Audience Insights already provides ample data but it’s not very visual. So I decided to build a small tool that turns a list of related likes for a specific audience into a mosaic of the logos of the pages liked.
Just a few things I noticed off the bat:
- “Trader Joes” also like Whole Foods but not the other way around.
- “Trader Joes” seem to like more public figures, like Rachel Maddow and Dan Rather
- PBS, NPR, Etsy, REI and Burt’s Bees and Pottery Barn are equally liked by both groups
Update: After a bit of coding, I’m now able to show interests they have in common:
If you’d like, you can download the comparison as PDF as well.
And in case you’re interested, the full list of interests per audience….
The “Brand World” of people in the US who like Whole Foods:
The “Brand World” of people in the US who like Trader Joes:
Source of data
Facebook Audience Insights
