To boost your app's keyword rankings, focus on downloads.
No matter if organic or paid.
These are the top "11" marketing channels to grow your app. t.co/h4y6HmRRX1
@matteo_spada I can confirm, even for a tiny app with only a handful of downloads, that within the last year, with just one round of @TryAstroApp-informed keyword revision, practically all downloads came from ASO. I was super busy at work, so I didn't follow up but, yes, clearly the way to go!