DeepDive – A better qualitative analysis tool (S21 Mini-Project)
Start with WHO?[^1]
I, Alexis, want a better coding tool for my qualitative analysis. …I also want to learn Swift.
Question: WHO? Answer: Me, Alexis Rondeau. Question: Who are you? Answer: I’m many things, but in this context, I’m a qualitative researcher.
As a…
- Qualitative researcher in the health-industry
I want to…
Code transcripts
- easier
- faster
and Compare interviewee segments
- clearer
So that…
I can deliver
- shared themes
- differences between segments
- hot quotes
- engaging narrative
- clearer findings
- deeper insights
- more engaging narratives
- and faster reports
- best-informed recommendations
Because…
my clients want to
- make better
- more informed
- decisions
- look good in front of their stakeholders
- impress their teams
- impress their boss
- prove their value
- secure their employment
- make money
- pay for expenses
- save money
- invest money
- to keep their family healthy and happy
Key Benefits
Unit/Metrics:
- “Time to Code”
- “Time to Surprise”
- “Time to Insight”
MVP: “An Insights Development Environment (IDE), for you, forever.”
- Based on Obsidian Landing Page
“An Insights Development Environment (IDE)”
- Moderating interviews is such a good time to really meet someone on eye-level
- We love connecting with people
- Qualitative analysis is where the magic happens
- Where you discover and develop insights from your interviews
- Once the interviews are over and the transcripts have arrived, you hit a brick-wall.
- It’s hard though without good tools
- Your IDE should help you spend more quality time with your transcripts
- In DeepDive, reading, coding, segmenting and analysing your interview transcripts is frictionless.
- Take a first pass of coding with alias-coding,
- review and dive deeper,
- highlight quotes with a single keyboard stroke,
- develop your coding book,
- pepper in your segments and
- marvel at what patterns emerge
“For you”
- Coding interview transcripts is incredibly personal.
- You want to connect with your interview partners after you’ve spoken with them
- You want to also move fast and get into flow quickly
- You also want to keep your transcripts secure
- And you want to deliver your report ahead of time for fine-tuning with your team
DeepDive is…
Native Mac application
- it’s much faster than any web-based application
- It hooks into your computer directly
It’s built to be 100% Customizable
- 26 Hotkeys that you can assign to your codes for speed-of-thought coding
- 5 coding color schemes to make it easy to parse at a glance
- Limitless coding books per project so you can fine-tune your insights
- Limitless segmenting of your interviews so you can slice and dice during analysis
- Built-in “Auto-Coding” that automatically tags
- AI-Coding – Your DeepDive has a local AI engine built-in that learns as you code your transcripts and over time matures to the point of assisting you
“Forever”
- “In our age when cloud services can shut down, get bought, or change privacy policy any day, the last thing you want is proprietary formats and data lock-in.”
- With DeepDive, your data is stored locally and will not ever be held hostage by a cloud-provider
- Export your coded transcripts anytime to fully portable Excel or CSV
- CSV export also gives you the unparalleled interoperability to use any kind of sync, encryption, or data processing that works with plain text files.
- Create transcripts
- Create codings
Tag fragments
- By mouse
- By keyboard
- See fragment stats by code
Auto-code
- Add aliases to codes
- Remove auto-codes
- Segment transcript
- Show strong sentiment hints
Like Delve Tool but better because…
- No shortcuts
- No keyboard navigation
- Webbased
- No merging of fragments
- No auto-coding
Spreadsheet
- Navigation
- Fonts
What?
Like DelveTool but…
- Local
- Secure
- Hotkey-first
How
- A blazing fast, hotkey-first, secure MacOS App
- SwiftUI Learning resources
- Custom CoreData Integration Spike
- Design Resources
Something like this…
iA Writer as Gold Standard
 
Development of the App
Three Panes!
Live Coding!
Hotkeys!
Homepage!
Frames!
With Sidebar!
With Translucency!
With Codings!
   
With Coding Stats!
 
With Awesome Form!
With Autocoding!
Naming Ideas!
Alias and Manual Tagging!
 
New Sidebar Items!
 
Spend more quality time with your transcripts
Taggings Highlighted!
Better Selection Highlighting!
…maybe with blurring?
With Fragment Classification Training!
With Prompted Tagging and Highlighting
 
With Multi-Highlighting!
 
With removing all Alias Codings!
With Segments!
Backlog
- 
Notes
- 
- 
People
- DeepDive – Internal Demo
Related
User Journey
journey
section Discover a missing answer
Create a learning plan: 5: Alexis, Courtney, Client
section Run interviews
Create a interview guide: 3: Alexis, Courtney
Source and schedule participants: 3: Alexis, Courtney
Moderate interviews: 9: Alexis
section Analyse interviews
Read transcripts: 4: Alexis
Code transcripts: 2: Alexis
Re-code transcripts: 3: Alexis
section Create report
Create slide deck: 3: Alexis, Courtney
section Deliver report
Present slide deck: 5: Alexis, Courtney, Client
section Make decision
Present slide deck: 5: Alexis, Courtney, Client
[^1]: Start with WHO not How