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Patrick Da Sliva’s story how he and his co-founder used the “Reality Check” methods to deeply understand their market, their customers and run their first successful ad-campaign on LinkedIn.

You came at a point in our development of our startup project that we had the feeling that we should have started this with the marketing and not with the technology. In the sense of like there is always those two big questions:
what does the market want and what can we do?
and we focused on what we can do for a long time and then we realized maybe it’s not the right way to start. And when Tomás, my business partner, found you and started having a lot of discussions with you he told me “oh let’s have this marketing workshop.” It sounded really good I was like “okay let’s do it, it makes sense” and then he invited me and I figured though I’m a bit busy… but let’s do it just too because I was curious.
And then I realized I couldn’t have done anything better. Going there was that was so useful for strategy because essentially it was not just going through the process of learning how marketers do their work but it is also we were also taught with you like what’s the reasoning behind doing those things and understanding why doing it this way it helps you not only as a person but as a company and to understand what you’re doing better.
I remember thinking like oh when I look at other startups are doing they’re always thinking like “what’s the craziest thing we could do” and forget the people buying your product are not worried about how crazy your thing is they’re worried about how good can you solve my problem and the craziness is just about trying to do in the best way possible
but if you forget the customer then you’re just thinking in the clouds and from my background thinking in the clouds was a daily basis thing so it was really good to see why things should be done not from the tech back to the customer but from the customer all the way down to the tech.
I guess that at a high level that’s the greatest lesson that I’ve learned but a bit more in detail it’s also that you know how to do this from A
to Z and we know what the process looks like we know that it can be applied to a lot of situations can be repeated on across pretty much any industry. so that was extremely valuable to us for sure.

Patric Da Silva – Founder – Sofa.AI, Berlin, Germany