“...I would recommend this workshop to any entrepreneur who wants to start with a new idea.”
https://www.youtube.com/watch?v=l5oA\_XhlnP8
Tomás Moyano’s story how he and his co-founder used the “Reality Check” methods to deeply understand their market, their customers and run their first successful ad-campaign on LinkedIn.
Hi, I’m Tomas and I’m an entrepreneur.
I work for Hella FastForward and we work on new projects, new ideas for possible startups.
We were in the situation that we have an idea we had actually a technical solution to work on and we were trying to find what is a problem that this person had. This was very difficult.
What we learned from you and from your workshop – and it was really valuable for us – is to start always with the market or, ideally, with your passion In our situation it was not so easy to start with the passion so we started exploring the market and trying to understand who could be our potential customer?
And then from this potential customer we started to understand what what problems do they
have? And from having an idea of which products do they have we also wanted to know if they are willing to pay for this?
So we start checking if someone advertising to them and then what products do
they offer? What type of solution to they offer to the products that they might have?
This was really interesting we, learned a lot. We then defined personas and we
got very nice results.
In fact, we launched three ad campaigns in LinkedIn where we got on average a click-through rate of 1.4 percent. This is supposed to be very good according to LinkedIn average rate. And we also got some leads and the idea now is that since we see that there is some interest in the market we want to contact these leads to learn more about them and the problems.
I would recommend this workshop for any entrepreneur that wants to to start a new idea and not start by the technology – that is very tempting to do if you have very good technology – but you don’t know if someone wants this it doesn’t make any sense because no one will use it or buy it.
So thank you very much for this.Tomás Moyano – Founder Sofa.AI, Berlin, Germany