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For every “Greatest Hit”, I had to fail on average about ten times.

In most cases, “missing” means that I didn’t make, what was the right call in hindsight, sooner.

Without further ado, here are slices of my personal humble pie. A selection of my “Biggest Misses” and their biggest lessons:

DreamersWin GmbH (2001)

Next time: If it sounds too good to be true, it probably is. Run!

TigTags and PercentMobile Inc. (2009)

Remember: No matter how well it’s built: If they’re not buying, your offer stinks.

Venture Metrix Inc. (2014)

Make sure that you don’t scale it before you’ve nailed it.

Product-First Marketing (2018)

Once more: No matter how well it’s built: If they’re not buying, your offer stinks.

There are also My “Best Shots” (in case you’re curious.)