“I realized… Oh my god! We’re building for the wrong user...”
Jonathan Najarian’s story how he and his team used my “Reality Check” methods to get back on-course with his startup by building for real customers.
The day that we met I thought everything was fine. I was like “Everything’s great! We’re building for the right person, we’re building the right product. And everything’s smooth sailing. We don’t need to worry about a thing.”
And then, after an hour, I realized… “Oh my god, we’re building for the wrong user. And our outlook is for the wrong user.”
And it’s because of an investment pitch that we prepared for that brought us totally off-course for the wrong persona and I didn’t realize it. My team didn’t realize it.
And so very quickly, after that one-hour session I went back to my team, we changed the whole thing. One day. Done.
So… Thank you, man. That was awesome!Jonathan Najarian – Founder & CEO ScripeApp, Berlin, Germany
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